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《《A Dynamic Model of Process and product innovation》.pdf
OMEGA, The Int. J1 of Mgmt Sci., VoI. 3, No. 6, 1975. Pergamon Press. Printed in Great Britain
A Dynamic Model of Process and
Product Innovation
JAMES M UTTERBACK
Massachusetts Institute of Technology Center for Policy Alternatives
WILLIAM J ABERNATHY
Harvard University Graduate School of Business Administration
(Received December 1974; in revisedform 3,lay 1975)
This article reports results from empirical tests of relationships between the pattern
of innovation within a firm and certain of the firms characteristics: the stage of
development of its production process and its chosen basis of competition. The
hypothesized relationships posed for the present investigation are a synthesis of
prior research by the present authors on two distinct but complementary conceptual
models of innovation, concerning respectively: the relationship between competitive
strategy and innovation, and the relationship between production process character-
istics and innovation. The empirical investigation is carried out with data available
from the Myers and Marquis study of successful technological innovation in five
different industry segments.
The essential aspects of the hypothesized relationships are that the characteristics
of the innovative process will systematically correspond with the stage of develop-
ment exhibited by the firms production process technology and with its strategy
for competition and growth. As a more specific example these relationships predict
that there will be coherent patterns in the stimuli for innovation (market, production
or new tec
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