《《AD741-Team2-Presentation2-E-Ink》.pptx

;1997 spin-off from MIT Media Lab Raised over $150 Million in total capital Re-structured in 2001 and again in 2003 E Ink technology successfully launched in Sony eBook in 2004 Acquired by Prime View International in 2009 for $215 Million ; ; ;Changes in future culture Focus on core product Improve E-ink Technology ? Stick to ebook market Better allocation of resources (Budget); Define whether Egg or Chicken? Specific portion of revenues to be used for RD ?cash problems resolved? more sustainable business Licensing the technology to other companies and using the royalties for RD Determine whether the technology is worth improving and could have a substantial advantage over the competitors SWAT