《《Colorscope Inc.》.pdf

Harvard Business School 9-197-040 Rev. February 19, 1998 t s Colorscope, Inc. o P Introduction Andrew Cha, the founder of Colorscope, Inc., a small, vibrant firm in the graphic arts r industry, had seen his business change dramatically over the years. The rapid development of such technologies as desktop publishing and the World Wide Web as well as the consolidation of several major players within the industry had radically altered his company’s relative positioning on the o competitive landscape. Preparing to celebrate the company’s twentieth anniversary in March 1996, Cha pondered the issues involved in moving Colorscope ahead. Company History y Born in Anhui, China in 1938, Andrew Cha immigrated to the United States in 1967 to seek a better life. Originally planning to settle in New York City, where he would pursue his craft as a p