《《Future of Inline Web Designing after Perfect 10》.pdf

Citation: 17 Tex. Intell. Prop. L.J. 2008-2009 Content downloaded/printed from HeinOnline () Fri May 29 22:58:54 2009 -- Your use of this HeinOnline PDF indicates your acceptance of HeinOnlines Terms and Conditions of the license agreement available at /HOL/License -- The search text of this PDF is generated from uncorrected OCR text. -- To obtain permission to use this article beyond the scope of your HeinOnline license, please use: /ccc/basicSearch.do? operation=gosearchType=0 lastSearch=simpleall=ontitleOrStdNo=1068-1000 The Future of Inline Web Designing After Perfect 10 Lee Burgunder and Barry Floyd* I. Introdu ction 1 II. Website Development and the Application of Inline Web Designing Techniques 3 A. Defining and Organizing the Content of a Website 5 B . Dynam ic W ebsites 8 C . W eb Page Presentation 10 D. Final Observations Regarding Website Design 11 III. Perfect 10 v. Google,Inc.: The Facts and Decision About Display Rights 12 IV. Inline Web Designing: Two Alternative Analogies 18 A. The Private Control Analogy 19 B. The Public Auditorium Analogy 21 C. The Public Auditorium Analogy is the Correct Formulation 23 V. Inline Web Designing and Derivative Rights: The Big Question Mark 28 A. Analogous Cases Involving Physical Alterations 30 B. Analogous Situations Involving Real-Time Alterations 37 1. The Video Game Cases and Related Issues 37 2. The A dw are Cases 42 3. The Family Movie Act of 2005 44 C. Summary and Applications ofDerivative Right Factors