《《Macys Inc in Retailing (USA)》.pdf

Macys Inc - Retailing - US Euromonitor International : Local Company Profile January 2011 Macys Inc - Retailing US List of Contents and Tables Strategic Direction 1 Key Facts 1 Summary 1 Macys Inc: Key Facts 1 Summary 2 Macys Inc: Operational Indicators 1 Internet Strategy 1 Summary 3 Macys Inc: Internet Presence 2 Company Background 2 Private Label 3 Summary 4 Macys Inc: Private Label Portfolio 3 Competitive Positioning 3 Summary 5 Macys Inc: Competitive Position 2010 4  Euromonitor International Page i Macys Inc - Retailing US MACYS INC STRATEGIC DIRECTION • Macys Inc, formerly known as Federated Department Stores, continues to be the leading department store operator, operating under the fascias Macy and Bloomingdales. Similarly to many other retail channels, the department stores channel suffered due to the faltering economy in the latter part of the review period, as consumers were less able to spend on items other than groceries and fuel. However, to help spur sales, the company launched its “My Macys” initiative in 2008, with the aim of localising merchandise mixes, advertising campaigns and the shopping experience to meet the needs of consumers in the area around each Macy