《《Prismark Discovery - iPhone_5 10_12 mvc》.pdf

October 2012 PRISMARK DISCOVERY SERIES iPHONE 5: UNDER-COVER OVER-ACHIEVER • The latest Apple iPhone 5 seems like a slightly elongated copy of the previous iPhone 4S. • In reality, there are significant changes in particular to the applications processor, wire- less support, and touch panel construction. CONSULTANTS TO THE ELECTRONICS INDUSTRY B USINESS OPPORTUNITY FROM TECHNOLOGY AND MARKET CHANGES PRISMARK PARTNERS LLC This material is  Prismark Partners LLC 130 Main Street, Cold Spring Harbor, NY 11724 USA · Telephone: 631-367-9187 · Fax: 631-367-9223 Prismark Asia, 7F-6, 234 Nanking East Road, Sec. 5, Taipei, TAIWAN · Telephone: 886-2 Fax: 886-2 email: partners@ website: Discovery Series iPHONE 5: UNDER-COVER OVER-ACHIEVER INTRODUCTION iPhone, and over the years, the company has con- Global economic turmoil is a concern to consumers tinuously improved on each of these factors: everywhere, which has led to a decline in discre- tionary spending. With one exception: Households • The original iPhone revolutionized the mobile worldwide are spending an ever increasing share of phone by using a capacitive touchscreen as the their income on smartphones and the necessary