《《The Rolls-Royce in ice cream》.ppt

The Rolls-Royce in ice cream 121503111 黄群 History Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mothers ice cream business selling fruit ice and ice cream pops from a horse drawn wagon in the bustling streets of the Bronx, New York. To produce the finest ice cream available, he insisted on using only the finest, purest ingredients. Development The family business prospered throughout the 1930s, 40s and 50s. By 1961, Mr. Mattus, supported by his wife Rose, decided to form a new company dedicated to his ice cream vision. He called his new brand H?agen-Dazs, to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated. H?agen-Dazs started out with only three flavors: vanilla, chocolate and coffee. But Mr. Mattus passion for quality soon took him to the four corners of the globe. His unique ice cream recipes included dark chocolate from Belgium and hand picked vanilla beans from Madagascar, creating distinctive and indulgent taste experiences. In 1983 Mr. Mattus agreed to sell H?agen-Dazs to The Pillsbury Company, which remained committed to the tradition of superior quality and innovation on which H?agen-Dazs was founded. Since then, it has become a global phenomenon, available in 54 countries. But the same careful attention to quality that Reuben Mattus built into every H?agen-Dazs product, remains today. Ice Cream lovers the world over now recognize the unique H?agen-Dazs logo as synonymous with the ultimate super-premium ice cream. To this day, H?agen-Dazs remains committed to developing exceptional new super premium frozen dessert experiences, releasing new flavors every year. 1.Who is the creator of H?agen-Dazs? Reuben Mattus 2.H?agen-Dazs started out with only three flavors(口味）,what are they? Vanilla, chocolate and coffee. 3.What can we learn from the developing of H?agen-Dazs? Where t