《《Why Innovation In Health Care Is So Hard》.pdf

A R T I C L E BIG P ICTURE Why Innovation in Health Care Is So Hard by Regina E. Herzlinger • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Why Innovation in Health Care Is So Hard 11 Further Reading A list of related materials, with annotations to guide further exploration of the article’s ideas and applications Product 4303 B I G P I C T U R E Why Innovation in Health Care Is So Hard The Idea in Brief The Idea in Practice If any business could benefit from innova- To move health care innovations forward, Herzlinger offers these guidelines: tion, it’s U.S. health care—with its notori- ously expensive, inefficient, and consumer- UNDERSTAND THE FORCES AFFECTING MANAGE THOSE FORCES—AND OVERCOME unfriendly services. Sure, major investments INNOVATION EFFORTS T HEM in innovation are under way. The govern- • Players.