《《Why Sustainability Is Now the Key Driver of Innovation Harvard Review》.pdf

Why Sustainability Is Now the Key Driver of Innovation by Ram Nidumolu, C.K. Prahalad, and M.R. Rangaswami Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea 3 Why Sustainability Is Now the Key Driver of Innovation Reprint R0909E Why Sustainability Is Now the Key Driver of Innovation The Idea in Brief • Sustainability isn’t the burden on bottom lines that many executives believe it to be. In fact, becoming environment-friendly can lower your costs and increase your revenues. That’s why sustainability should be a touchstone for all innovation. • In the future, only companies that make sustainability a goal will achieve com- petitive advantage. That means rethink- ing business models as well as products, technologies, and processes. • Becom