《《Yahoo Inc》.docx

Yahoo ! Inc Mission and vision “Yahoo! was incorporated in March of 1995. And was created in January of 1994, To connect people to their passions, their communities, and the world’s knowledge. Just as the web is evolving, Yahoo is evolving from a utilitarian focus on content to an experiential and immersive focus on people and communities. Yahoo! makes the worlds daily habits inspiring and entertaining. ?By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the globe. ?In turn, we create value for advertisers by connecting them with the audiences that build their businesses. They have shed their desire to be a destination site, understanding that “opening Yahoo! to the web” and connecting their audience to others is far more powerful – and, ironically, promotes a higher level of user engagement.” Activities: ?Properties fall into three categories: Communications and Communities, Search and Marketplaces, and Media.? 1.yahoo! games 2.yahho!mail 3.yahoo!maps 4.yahoo!tv etc Stakeholders :  HYPERLINK /wiki/Alfred_Amoroso \o Alfred Amoroso Alfred Amoroso?(2012) – Former Chairman, Yahoo! Inc.  HYPERLINK /w/index.php?title=John_D_Hayesaction=editredlink=1 \o John D Hayes (page does not exist) John D Hayes?(2012) – Executive Vice President,? HYPERLINK /wiki/American_Express_Company \o American Express Company American Express Company?and former President of? HYPERLINK /w/index.php?title=Lowe_%26_Partnersaction=editredlink=1 \o Lowe Partners (page does not exist) Lowe Partners  HYPERLINK /wiki/Sue_James \o Sue James Sue James?Retired Partner, Ernst Young LLP  HYPERLINK /wiki/Max_Levchin \o Max Levchin Max Levchin?(2012) Chairman and CEO, HVF, LLC  HYPERLINK /wiki/Peter_Liguori \o Peter Liguori Peter Liguori?(2012) Former Chief Operating Officer,? HYPERLINK /wiki/Discovery_Communications \o Discovery Communications Discovery Communicat