《Metaphor and Translation》.doc

Journal of Pragmatics Volume 36, Issue 7, July 2004, Pages 1253–1269 Metaphor Metaphor and translation: some implications of a cognitive approach Christina Sch?ffner, [Author Vitae] School of Languages and European Studies, Aston University, Aston Triangle, Birmingham B4 7ET, UK Received 5 June 2003. Revised 12 September 2003. Accepted 8 October 2003. Available online 6 May 2004. /10.1016/j.pragma.2003.10.012, How to Cite or Link Using DOI Cited by in Scopus (8) Permissions Reprints Abstract Metaphor has been widely discussed within the discipline of Translation Studies, predominantly with respect to translatability and transfer methods. It has been argued that metaphors can become a translation problem, since transferring them from one language and culture to another one may be hampered by linguistic and cultural differences. A number of translation procedures for dealing with this problem have been suggested, e.g., substitution (metaphor into different metaphor), paraphrase (metaphor into sense), or deletion. Such procedures have been commented on both in normative models of translation (how to translate metaphors) and in descriptive models (how metaphors have been dealt with in actual translations). After a short overview of how metaphor has been dealt with in the discipline of Translation Studies, this paper discusses some implications of a cognitive approach to metaphors for translation theory and practice. Illustrations from authentic source and target texts (English and German, political discourse) show how translators handled metaphorical expressions, and what effects this had for the text itself, for text reception by the addressees, and for subsequent discursive developments. Keywords Conceptual metaphor; English; French; German; Metaphorical expression; Translation Studies 1. Introduction Metaphor, as a typical feature of communication, presents a challenge for translation too, both for the practising translator and for its treatment in the discipli