《Scott Wilson》.pdf

12 Inspirational and Exclusive Interviews on Yanko Design – Scott Wilson There is more to Scott Wilson than being the Kickstarter man. His boyish charm belies his wisdom and learning experiences. Listening to him tell me his story, makes me wonder…just how did he do it! Maybe it’s the Nike influence! A former Global Creative Director at Nike, Wilson has lead design organizations such as IDEO, Thomson Consumer Electronics, Fortune Brands, and Motorola and created some of the most recognized consumer design icons. Without further ado, let’s ‘kickstart’ February with Scott Wilson… If you are looking for the TikTok+LunaTik story, then I am afraid I am going to disappoint you. Scott and I agree, that we have to move past the tale and in any case he will be out with his book on it soon, so read it there. We rewound into Scott’s life; I discovered that he has worked in 3 corporations, 4 consultancies and 5 start-ups amassing a ‘bunch of diverse experiences.’ However the underlying fact is that watches and Scott have a long history together. Way back in 2001 when he was working with Nike, he got onto working with the Nike Presto brand. The shoes were successful but the company wanted to diversify into complimenting products like watches, bags and other categories, kind of extending the philosophy of a superlight shoe vibe. He came up with this radically brilliant C Bracelet design that was smooth, sophisticated with a funky edge; very different from the trends in sporty watches at that time. Needless to say, the top bosses didn’t quite like the proposal and that’s when his boss Ed Boyd coached him to, “Do what you think is right and apologize later.” Scott went under the radar with Seiko, who was Nike’s watch supplier and partner at that time, and they saw the opportunity in the design. Their forecast was 30-40,000 units for the first year, but eventually Nike Presto Watches did a staggering 1.5M units out of the gate in its first year. To quote Nike