《Wine tourism Chilean wine regions and routes》.pdf

Journal of Business Research 65 (2012) 13 –21 Contents lists available at ScienceDirect Journal of Business Research Wine tourism: Chilean wine regions and routes David E. Hojman ⁎, Philippa Hunter-Jones 1 University of Liverpool Management School, Chatham Street, Liverpool L69 7ZH, UK a r t i c l e i n f o a b s t r a c t Article history: Wine tourism is an important activity in several wine-producing countries. Yet the roles wine tourism plays Received 1 September 2009 within winery strategies remain unclear. This exploratory study investigates and differentiates the roles wine Received in revised form 1 July 2010 tourism plays within winery strategies in Chile. A generic literature review suggests that many questions Accepted 1 June 2011 remain unanswered within the wine tourism debate, substantial differences exist from country to country, Available online 8 September 2011 and little of what researchers have uncovered seems to apply to Chile. The paper uses empirical data to systematically examine the various wine regions and routes in Chile, highlighting heterogeneities in demand Keywords: Strategy and supply. One can classify winery business models into two broad strategies. The first is wineries that see Exports wine tourism