汽车后市场分析与发展趋势.doc

摘 要 在汽车制造业已经进入微利时代，更多的获利机会将在贸易服务领域，即汽车后市场中展开。而目前我国汽车后市场的经营模式还存在很多弊端。为了应对目前激烈的国际竞争，我国汽车行业迫切需要明确汽车后市场在整个汽车行业市场中的重要地位。应在有关政府部门和行业机构的组织领导下，尽早在全国各大中心城市逐步形成有形的、极具竞争实力的汽车后市场综合服务体系。 本文通过收集国内外与汽车营销相关的资料，研究国外汽车后市场发展状况，找到他们与国内汽车后市场先进之处，找到国内国内汽车后市场存在的问题。通过对比分析，提出合理的汽车后市场发展趋势，使国内汽车后市场借鉴国外汽车后市场先进之处，在一定程度上提高中国汽车后市场发展。 关键词：汽车后市场，现状，发展趋势  Abstract In the automobile manufacturing industry has entered a meager profit era, more profitable opportunities in the area of trade services, namely the car after the market expansion. Chinas auto market after the operation mode still exists many disadvantages. In order to cope with the fierce international competition, Chinas automobile industry the urgent need to clear the car after the market in whole auto industry significant position in the market. Should be in the relevant government departments and industry organization leadership, as early as possible in the national each big city center gradually form a visible, highly competitive automobile market integrated service system. Through collecting domestic and foreign automobile marketing related information, study foreign auto market development status, find them and the domestic automobile market after the advanced place, find the domestic automobile market problems. Through the comparative analysis, put forward reasonable auto market development trend, the domestic auto market after foreign auto after market advantages, to a certain extent, to improve Chinas auto market development. Key words: automobile market, current situation, development trend  目 录 摘 要 ...I Abstract ...II 目 录 ...III 第一章 绪论 .- 1 - 1.1研究背景 - 1 - 1.2目的和意义 - 1 - 1.3车后市场的分类 - 1 - 1.4国内外汽车后市场现状与发展 - 2 - 第二章 汽车后市场概述 .- 5 - 2.1汽车后市场的起源与发展 - 5 - 2.2汽车后市场服务内容的分类 - 6 - 2.3汽车后市场的内涵 - 6 - 2.4汽车服务的现代理念 - 8 - 2.4.1 汽车服务应给用户带来满足感 - 8 - 2.4.2 服务竞争是价格战后的唯一选择 - 9 - 2.4.3 优质服务是留住顾客的有效办法 - 9 - 2.4.4 免费服务成为能够带来巨额利润的新型投资 - 9 - 2.4.5 服务从“人性化”到“车性化” - 10 - 第三章 国外汽车后市场现状分析 - 11 - 3.1.汽车后市场的特点 - 11 - 3.1.1汽车后市场是第三产业的生力军 - 11 - 3.1.2国外后汽