Disney 迪士尼 ppt英文演讲展示.ppt

Principal activities ?entertainment programming ? theme parks toys books ?video games media networks: ESPN sports ABC Television Networks Hollywood Pictures Location Hyperion Avenue,Burbank, California,American Origin Disneys founder Walter Elias Disney company： Disney Brothers Cartoon Studio； →Walt Disney Studio Directors the founder the current CEO competition film: Dream Works Toy:Barbie of the Mattel company NUMBERS Employees:112 thousands Sales:30.8billion dollars Profits:2 billion dollars Total value:51billion dollars Present on the stock market Market share:55.1 billion dollars prospects for the future reason Every child seen the Disney film Everybody want to go to the Disneyland ? Every girl has a dream of being a princess members 本文观看结束！！！ * · Walt Disney Robert A. Iger STRENGTHS Global Standardization. Target Customer : Children. Popular Brand Name. Diversification. Popular characters WEAKNESS Excessive Research Development. High Investment. High Risk Factor. Limited range of target audience group. OPPORTUNITIES Attraction of children to television. Cheaper alternatives to soft toys. Global Localization THREATS Competitors: National, Regional Global. Highly Demanding in terms of Sales, Creativity and Innovation. Employee Retention ?global company my own analysis of the numbers ?occupy large maket share ?brilliant prospects ? More potential customer ? More dramatic influence ? The spread of Disney culture 谢 谢 欣 赏！ *