麦当劳英文介绍。.ppt

　　Management idea 　　　－－ＱＳＣＶ　　　 Business is not directly to consumers, but rather focus on the cultivation and sale of the dealer network established, businesses with consumers is carried out by distributors. P -----------PRODUCT P-----------PRODUCT P--------------PRODUCT More a la carte prices wheat spicy chicken leg hamburger McDonalds promotion has the distinct personality and unique characteristics. P----------------------PROMOTION P-----------------------PROMOTION * * * * McDonalds Corporation The oldest McDonalds restaurant located at Lakewood Blvd and Florence Ave in Downey, California Founded:May 15, 1940 in San Bernardino, California;McDonalds Corporation, April 15, 1955 in Des Plaines, Illinois Employees:400,000 (January 2010) Net income:US$ 4.949 billion (2010) Total assets:US$ 31.975 billion (2010) The oldest of all the Golden Arches in America, and has the earliest McDonalds building design. The Golden Arches Drive-Thru Logo Road sign The McDonalds Golden Arches logo was introduced in 1962. Jim Schindler merged the two golden arches together to form the famous M now recognized throughout the world. The McDonalds name was added to the logo in 1968. Q--quality S----service C--cleanliness V---value First mc has its own model to promote economy which is allow to franchise. Its company has so much franchise across the globe. In the world, 85 percent of mc is franchise,and only 15 percent is belong to its own company. Second for picture one is that you can order online for picture three is the detail of order for picture two is to order mc by call Third 1、Mc according to consumers are SO love the ice cream of it ,so its company set up a dessert sation .And the location is a small shop,but it is very popular.Because it is so convenient. 2、A lot of wokers are only need a cup of coffee when they on works way or work-time.Then mc set up Mccafe on basis of their needs. What is our product? Is wings, chips or pie ? Yes! The