《EB Personal Data - Industry Fails Carrier IQ Test - Telco 2 Dec 7 2016》.pdf

Executive Briefing Personal Data 2.0: Industry fails Carrier IQ Lessons from the debacle over Carrier IQ‟s phone monitoring software DECEMBER 2011 Excerpt The debacle with Sprint, ATT and T-Mobile US over Carrier IQ‟s phone monitoring software highlights the pitfalls and opportunities of recording user behaviour, controlling mobile broadband networks and working with personal data – a key enabler of the new digital economy and new telco business models. This is our analysis of the issues and key lessons. Telco 2.0™ keywords Telco 2.0, Strategy, Business Model Innovation, personal data Who should read CXOs, Strategists, Marketers and Commercial Managers from: Telco Operators, Digital Entertainment Companies, Technology Companies, Vendors, Consultants, Analysts, and Regulators. © STL Partners Personal Data 2.0: Industry fails Carrier IQ test | December 2011 Introduction Telco 2.0 were talking to the World Economic Forum‟s Re-thinking Personal Data project team - discussing the new white paper coming out for Davos which is all about putting the user in control of their personal data to unleash a new wave of innovation around this emerging asset – when we heard about the debacle with Carrier IQ. Carrier IQ is a company which has reportedly been behind “invasive” software installed on some mobile phones, notably Android smartphones supplied by Sprint, ATT and T-Mobile in the US. A widely-seen 1 video by researcher Travis Eckhart shows the software apparently capturing keystrokes, website details and SMS‟s sent and received on his device. NB Please see our User Data and Privacy research category for further analysis. 1 /watch?v=T17XQI_AYNo © STL Partners EXECUTIVE BRIEFING 2 Personal Data