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Leadership Lessons from the
World’s Greatest Car Company
HOW TOYOTA BECAME #1
(David Magee/Portfolio Hardcover/November2007/256pages/$25.95)
HOW TOYOTA BECAME #1
Leadership Lessons from the World’s Greatest Car Company
MAIN IDEA
In just 25 years, Toyota has gone from being a little known Japanese start-up to the
world‟s largest auto manufacturer. In the process of achieving this impressive feat,
Toyota has leapfrogged longtime giants General Motors and Ford who have been
competing for the global number one and number two spots aggressively for more than
70 years.
The popular wisdom has always been this meteoric rise is the direct result of Toyota‟s
mastery of lean production but it turns out this is only a small part of the story. A much
larger factor in Toyota‟s ongoing success in the marketplace is the impact of its
deep-seated and unique corporate culture. Toyota‟s corporate culture encapsulates the
company‟s unique approach to business and is the true driving force behind the
company‟s competitive advantage in the marketplace
“I was surprised at what I found as I interviewed key managers at Toyota. Despite the
company‟s incredibly successful, even meteoric rise, it was nearly impossible to get
anyone inside the company to talk about the numbers. The reason, I learned, was that
the criteria and qualities leading to Toyota‟s rise to the top had little to do with sales
results or profit margins. Numbers are simply by-products of daily work, and not the key
to competitive greatness. The story lines of most importance in revealing the real nature
of an organization lie far beneath the numbers. More than an automaker or
manufacturing company, Toyota is a professional lifestyle – a proven and time-tested
way of progression, improvement, ambi
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