《MDCE-White-Paper》.pdf

WHITE PAPER Road to Providing Profitable Mobile Data Services Learn what is needed and how to build a sophisticated charging solution Is the Market Ready? Is the Mobile Operator Ready? t is obvious to almost everyone in the tele- To stay in the value chain as the Internet moves onto communications industry that mobile operators are mobile devices, mobile operators must position Ifacing a sharp decrease of ARPU in voice services. For themselves strategically to offer subscribers content-rich the past few years, the drop in revenue has partly been and value-added conveniences. compensated by the uptake of SMS and ringtone downloads. However, now in many countries, SMS is Many operators, however, still prefer to charge for mobile virtually free. data based on bulk volume using a simple unlimited usage scheme. Unfortunately, this charging approach is not in line Thanks to the high-profile entry of 3G networks, the public with the prepaid community, where real-time credit control has gradually become more aware of the possibilities of is mandated. Therefore, to run a more profitable network, increased network bandwidth. Stylish, colorful displays are operators must be able to charge for premium content more powerful than ever in fulfilling enjoyable mobile differently than for standard content. Bulk volume charging Internet and multimedia experiences. must be replaced by new content-centric charging strategies.