《PP Alfa Romeo 2.0》.pptx

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《PP Alfa Romeo 2.0》.pptx

;Table of Contents;Table of Contents;1. INTRODUCTION AND METHODOLOGY ;Product overview ;Alfa Romeo Heritage ;Activities and sources of information;2. SITUATION ANALYSIS: External analysis ;Demand and trends;Demand and Market Gap Analysis; ;Market Structure;Market Structure;Competitors;Competitors;Porter’s five forces;Porter’s five forces;Porter’s five forces;3. SITUATION ANALYSIS: The product;Brief company overview ;Mission ;Recent key facts on sales;The actual marketing mix: PRODUCT;Product differentiation These are key feauters of the Gilulietta that differentiate it from its competitors: Innovations: The main innovations concern new types of engines and the TCT gear. The range of engines includes the new 1.4 T-Jet petrol and M-jet diesel family, all turbocharged. In particular Alfa Romeo Giulietta uses a new engine with system known as MultiAir. The system is proven to be eco-friendly by increasing torque by 20% and reducing CO2 emissions by a similar amount. Style comfort: The interior of the Alfa Romeo Giulietta reproduce the modern style of the exterior, staking everything on the new dashboard, horizontal, taut lines and a new ergonomic design. All the features reflect the Giulietta commitment to be sporty and enjoyable at the same time. Safety : The car was designed with a target of a 5-star EuroNCAP safety rating and with many electronic devices as standard: VDC (Vehicle Dynamic Control) for electronic stability control, DST (Dynamic Steering Torque), Q2 electronic differential and Alfa Romeo DNA selector which allows driver to choose between three different driving settings. Giulietta is now the safest car in its category. In addition the “ start and stop” system is standard for all Giulietta cars. Heritage: The image of Alfa Romeo as a sporty car is highlighted by the fact that Alfa Romeo cars have been used in sport events like racing since its origine. This makes Alfa Romeo more trustworthy as a sport car. Furthermore, specificly in

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