《Task 1 for Education UK》.pdf

TASK 1 COVCHESTER ROVERS FOOTBALL CLUB SET TO GO ON A PRE-SEASON TOUR TASK SYNOPSIS Pre-season tours are essential part of British professional football clubs’ activities. The benefits of organising a pre-season tour could positively boost the image of the club, as well as lead to more opportunities for fans’ engagement, increase in sales, strengthen commercial and sponsorship links, and more. TASK OVERVIEW In order to successfully make it through this task, you will need to do the following things: Read in full the information presented here; Watch the vodcasts for this task; Access and explore the websites and their content, listed below; Complete the Challenge task. BACKGROUND INFORMATION In the 21st century organising bespoke pre-season tours has become an essential part of many leading professional football clubs. The nature of the tours could involve variety of activities including training camps and friendly matches nationally and internationally. Some teams even set themselves a challenge to travel more and further with every tour. Such an example is the extraordinary 23 000 miles tour of Manchester United, which took place across three continents - visiting countries in Europe, Africa and Asia. Most other English Premier League clubs also travel several thousand miles in a month and visit different countries across the globe as part of their pre-season tours. Pre-season tours could also be seen as a tool for enhancing the relationship with fans and supporters and increasing sales of match tickets and merchandise products, as well as building the team-ship between the players. For example, in their 14 000 miles pre-season tour of 2012 Tottenham Hot Spurs reached thousands of fans across two continents – Europe and North America. Furthermore, in their 2013 tour THS have confirmed participation in the Barclays Asia Trophy by saying that besides all other benefits it presents a great opportunity f