南通瑞利化学有限公司企业发展战略分析及其探索.pdf

摘 要 本文使用企业管理理论中的 SWOT 企业分析理论为工具，以中美合资 南通瑞利化学有限公司为例，就此一类型的中外合资精细化工生产企业的 特点，逐项分析企业自身存在的优势，也详尽分析企业自身发展的局限性、 面临的生存与发展的局限性，探讨企业在当今蓬勃发展的中国以及全球济 形势下存在的机遇，并事实求实地剖析企业目前以及今后面临威胁与挑战。 通过详尽分析企业的优势、劣势、机遇以及挑战，再有针对性地提出提升 企业核心竞争力的发展战略，本文主要提出了包括“扩大产能抢占市场份 额”、“销售流程再造”、“建立与可再生原材料供应商的战略同盟”、“创新 人力资源管理机制”等诸项措施，作者希望通过所作的分析和论证，引起 公司决策者对企业所处环境的清楚认知，并把结合实际情况提出的提升企 业竞争力的诸项方案供公司决策者参考和采纳。本文作者也更希望通过对 南通瑞利化学有限公司这家企业的分析与决策，抛砖引玉，对其他类似的 中外合资精细化工企业有积极的参考和借鉴意义，以利于同类企业掌握认 清自身的优势与劣势、机遇与挑战的方法与，及时制定和落实相应的企业 发展战略，从而保持企业的长久的核心竞争力。 关键词：化学，企业，发展战略，研究 ABSTRACT By using SWOT enterprise situation analysis theory, this article in detail analyze the company “Nantong Reilly Chemical Co., Ltd”, which is a US-China joint venture who is in the line of fine chemical production and sales in China. The author deeply see the strength of the company, also find the shortcoming of the development of the company, at the meantime, both list the opportunity the company is facing and the threat from the market. The aim of the article is to raise the development strategy of Nantong Reilly Chemical Company based on above mentioned detailed analysis of the Strength, Weakness, Opportunity, and Treat of the company. In this article gives the following strategy as, expanding capacity for grasping market share, recreating the sales system, establishment of the strategic relationship with renewable raw material suppliers, and renew the human resource management, etc. The author wish that by providing the detail analysis and presenting the development strategy, the owner of the company may get a more clear understanding the company and the market, and also hope the proposals in this article can be taken into action to enhance the strength of the company. Further more, the author wish this article to be helpful to other similar compan