主题公园的相关经营与战略分析.ppt

Our Company: DreamLand Industry Leader: DisneyLand Closest Competitor: HappyValley There is a place hide in everyones heart, there lived your childhood dream. Maybe you think that it has been lost, but...now, you will get it back..... wealcome to Dream land Our company is an in leisure industry. It is a theme park about for everyone. In this generation of young people, many of them personally witnessed the development of the domestic cartoon, which deeply etched in their memory, in Dream land, they can find their familiar childhood, and feel happy. We also care about the older people who are working hard want to relax. Dream Land is located in the suburbs of Beijing. There has a beautiful countryside scenery and fresh air, leave to the tourist a good impression and reveling in the Dream land. 1. Theme park: Amusement park, fix location for long time running. The recreational equipment and recreational facilities belong to our investor. 2. publicize advertisement: we will make advertising to the cities around Beijing, for instance, Dalian, Shenyang, Tianjin, Ha Erbin and so on. We will build a new brand for dream land. So that enable more and more people know dream land and come here for fun. 3. In dream land, there are 20 recreational facilities now, and they will be maintain and renew in regular time. There are not only recreational facilities, but also hotels, repast center, service center, souvenir shops, and bus stations. We want to create a complete industry chain to improve the integrated value. For example, the ticket is one part of our revenue, at the same time; we can not ignore the sales of the mementoes. Also the mementoes of our brand can enhance our dream land’s influence among people. 4. We will hold some entertainment show at special day, or cooperate with media for TV show or movies. TOWS anaylsis 1.We have a good brand due to our carton theme and good well in