importance of stakeholder analysis：利益相关者分析的重要性.doc

Stakeholder Analysis Purpose Stakeholder Analysis identifies important groups of people or individuals that can have an influence on the Project. These Stakeholders can have their own objectives and views, which may differ and conflict with other Stakeholders. A Stakeholder Analysis is required to identify all the parties who are directly or indirectly affected by the enterprise’s operations. It sets out the issues, concerns and information needs of the stakeholders with respect to the Project’s sustainable development activities. This includes not only the traditional shareholders, but also some new groups that the insights of sustainable development tell us must be consulted in decisions that affect them. Background Stakeholder Analysis was created as an organizational development tool. The technique is based on the premis that an organization can only be successful if it interacts at a constructive manner with the stakeholders. (Ackoff) Definition of a Stakeholder Any group within or outside the organisation that has a stake in the organisations performance. (Daft 1991) Main Catagories of Project Stakeholders Government Local Authorities Vulnerable groups Employers Workers NGOs Importance of Stakeholder Analysis Stakeholder Analysis is part of the three necessary conditions for effective change within an organisation or society. Awareness: stakeholders understand and believe in the vision, the strategy and the implementation plan of the project, etc. Capability: stakeholders involved believe they can develop the necessary skills and can therefore both cope with and take advantage of these changes which projects result in; Inclusion: stakeholders involved feel that they value and are part of the changes and the new opportunities associated with the project and choose to behave in new ways (new attitudes, skills and ways of working) Concepts and constructs The Stakeholder Analysis is a technique that does not make use of special concepts or constructs. Th