DB-3404_Brand_Guidelines外文翻译.pdf

DB – Dun Bradstreet Brand Identity Guidelines 2013 Introduction DB considers the brand to be a critical competitive advantage to win in the marketplace. Our brand is a promise that sets expectations and delivers on them through a consistent experience over time, in our products, behavior, and communications. Responsibility for the brand does not belong to outside creative agencies–DB’s leadership expects all team members to understand and support the brand. These brand standards provide you with the information you need to keep DB’s world-class brand communications strong and vital. By implementing the basic elements of our brand identity consistently and with clarity–to every audience, in every medium, every time–you help all DB stakeholders better understand who DB is and reinforce their trust in us. It’s up to you to make our brand successful. Read these brand standards carefully and make sure that your team and your outside partners are familiar with them, too. Keep these standards close at hand and refer to them every time you develop or review any DB communications. DB Brand Guidelines 2 Table of Contents The DB Brand Identity 4 DB Logos Corporate Logo 5 Worldwide Network Logo 7 Partners Logos 9 Color 12 Color Specifications 13 Fonts/Typefaces 14 Photography 15 Graphic Branding Elements 17 Production Quality 18 Logo Artwork-Electronic Artwork Files 19 The DB Name 20 The DB Voice 21 DB Legal Compliance 22 Writing Terminology Specifications 23 Marketing Support Materials Specifications Intro 26 Corporate Brochure 27 Product-Specific Brochure 28 Fact Sheet/Use Case 29 DB Thought Leadership White Paper 30 Newsletter 31 SBHI 32 DB Internal/External Corporate Communications and Presentations PPT Templates 33 Email Templates 34 For