《Organizational Culture Content of the Manufacturing Companies in Austria and the Czech Republic》.pdf

Journalism andMassCommunication，ISSN 2160—6579 September2014，Vo1．4，No．9，585—592 … … N每 OrganizationalCultureContentoftheManufacturingCompanies inAustriaandtheCzechRepublic ZdefikaKone~nfi BrnoUniversityofTechnology，Brno，CzechRepublic BeateHuber FH W ien—Studieng~ingederW KW ，W ien，Austria Themainfocusofthisscientificarticleisorganizationalculturethatrepresentsverycomplicatedandcomplex socialphenomenon．Organizationalcultureisunderstoodasthesetofbasicassumptions，values，standards，and artifacts，sharedinthecompanyinlong—term horizon．Themainobjectiveofempiricalresearchwastomap organizationalculutrecontentinmanufacutringcompaniesin hteCzech RepublicandAustria．Thecontentof organizationalcultureni hteselectedlevelofanalysiswasidentifiedbymeansofqualitativemehtods-- individual interviewsandfocusgroupdiscussions．Wihtrespecttospecifiedobjective，researchwasimplementedinthe sampleof10companiesintheCzechRepublicandAustria．Dataacquiredbyqualitativemethodoffocusgroup wereprocessedbymeansofcontentnaalysis．Themaniresultofthispartofempiricalresearchwastodescribethe orgna izationalculturecontentinhtemanufacturingcompna iesoperatinginAus~iannadCzechenvironment． Keywords：organizationalculutre，companyperformance，manufacturingcompanies，Austria，CzechRepublic Introduction Organizationalculturesignificantlyinfluencesfunctioningandefficiencyoforganizations．Diagnosticsof organizationalculturecontentthusbringsimportantinformationaboutpossibilitiesandlimitsoforganization efficiency．Contemporaryauthors(Hofstede，2001；Schein，1992；Brown，1995；Sackmann，2002