《The Reality of Nigerian Image From the Perspective of The Home Videos》.pdf

Journalism andMaSSCommunication，ISSN 2160-6579 March2014，Vo1．4，No．3，180—196 … … N 6 TheRealityofNigerianImageFrom thePerspective ofTheHomeVideos SundayOlayinkaAlawode，UduakobongSunday LagosStateUniversity，Lagos，Nigeria The homevideo through itsoffering playspivotalrolesofinformation，education and entertainment．Ithas provided knowledgetotheviewing audience anddirectstheirattention toissuestothinkaboutand／orlearn． PopularlycalledNollywood，thehomevideoindustryhasbroughtscholars，reporters，reviewer，journalists， investors，anddifferentkindsofpeopletothecountry；toinvestigate，invest，nadobservetheindustry ornetwork withpeople．Throughtheportrayalsna drepresentationsofNigerianad itspeople，alotofpeople，especially foreignersandNigeriansintheDiasporahavecometounderstnadthesocio·economicandpoliticalterrainofthe nationbasedonthehomevideosofferings；thustheneedtox-raythedepictionsinhteNigerianhomevideofilms toascertaintherealiyt oftheirNigerina imagefromtheperspectives．Thestudywasundertakenthroughcontent analysisof50videofilmswhichweretelevisedasprogrammesontelevisionstationsinLagosandArficaMagic(a cablenetworkstation)，withintherfameworkofagenda-settingandcultivationtheories．Theresultsrevealthat whilethehomevideoproducershaveeffectivelyrevealedNigeriansasreligiousna dtraditionalpeople very little ， hasbeendonetoportraytheeconomicandinvestmentpotentialsofthenation；thenation’ssymbolslikeflagscoat