外国高企年会活动策划方案.pptVIP

Perfume BlendingBrief This is a brief to perfume master to create a signature fragrance based on the smell of LDJM. Objectives Key Objectives 1. To create a fragrance that permeates the best quality of the Cognac region that makes eau de vie. The fragrance will leverage the brand value and build luxury brand image among the the guests by stimulating their senses and leaving a lasting impression. 2. The fragrance will be versatile and not only for home style but suitable for social gatherings and nightlife as well. Usage During the events or a take away gift for the guests  Agencies Involved TBWA STARS The Five Senses Cognac from Eau de Vie Scent Bottle Design Perfume Content Fragrance Notes Other Products Concluding Remarks Prepared By: Pernod Ricard China Smell with Nose Aroma/Scent / Fragrant See with Eyes Sight / Visualize Hear with Ears Sound Touch with Hands Feel Taste with Tongue Flavor The creation of this scent is to stimulate the five senses and create an automatic response to the perfume that embodies the multidimensional experience of eau de vie and it’s natural purity. the fragrance ill conjure a sensation that brings you back to the pure air, and majestic natural elements of Cognac, France. All five senses provide us with the natural multidimensional ability to explore the richness of life’s providence, and the purity of eau de vie. The sensory of smell only from the nose trigger both imagination and desire for ownership, experience, partake, and participation. Sensation drives action, the result of triggering this smell sensation can be either dislike, neutral, or approval. We want to create an after response that creates association of the smell to LDJM brand assets and values of purity, rarity, and perfection. Bottle Design Suggestions: Gold Elements Teardrop Elements Easy to associate with L’Or but not too direct (not the exact L’Or bottle) Unconventional Bottle Shape Dissociation with FMCG prod