q__baby儿童教育有限责任公司立项建设可行性论证研究报告.doc

Q-baby儿童教育有限责任公司 7 - Q-baby儿童教育有限责任公司 Q-baby Childrens Education Co.，Ltd. 报送高校： 江苏建筑职业技术学院 参赛项目： Q-baby儿童教育有限责任公司 参 赛 者： 江苏建筑学院开创者创业团队 报送日期： 团队介绍 江苏建筑学院开创者创业团队团队成员 小组成员 姓名 简介 公司职务 队长 江苏建筑学院10级市场营销 总经理 队员 江苏建筑学院10级市场营销 教育部经理 队员 江苏建筑学院10级市场营销 餐饮部经理 队员 江苏建筑学院10级建筑会计 财务部经理 目录 1 执行总结···············································5 1.1 公司介绍··········································5 1.2 产品服务描述······································5 1.3 市场描述··········································6 1.4 营销战略描述······································7 1.5 财务分析··········································7 1.6 风险分析··········································8 1.7 风险资本退出······································8 2 产品服务介绍········································9 2.1 产品服务简介······································9 2.2 产品服务方案·····································10 2.3 产品服务特色·····································13 3 产品服务市场分析····································14 3.1 市场概况 ········································14 3.2 需求分析·········································14 3.3 市场机会·········································15 3.4 环境分析·········································15 3.5 SWOT分析·········································17 3.6 竞争对手分析·····································20 4 营销计划············································22 4.1 营销目标·········································22 4.2 目标市场·········································23 4.3 产品策略（product）································24 4.4 价格策略（price）··································26 4.5 渠道策略（place）··································27 4.6 促销宣传策略（promotion）··························28 4.7 宣传方案·········································28 5 公司简介及公司管理··································31 5.1 公司简介·········································31 5.2 公司文化·····················