国有企业文化立项建设研究——以第一汽车集团公司为例学士学位论文.doc

国有企业文化建设研究 ——以第一汽车集团公司为例 摘要 企业文化是企业在经营管理过程中所形成的企业经营哲学，是指导企业生产与经营活动的一种思想观念和行动准则。在当今产品更新换代步伐加快，竞争日趋激烈的市场背景下，企业竞争成败取决于企业的整体实力，而企业文化作为企业价值理念的一种体现，为企业的发展壮大，适应激烈竞争而生存将起着越发重要的作用。如今现代企业的竞争已经深入到了文化层面，文化的竞争是更高的竞争。而且加强企业文化建设已经逐步被众多有远见的企业家列为企业发展战略和现代科学管理的重要内容。 作为国内最大的汽车企业集团产销量连续多年居中国汽车行业之首 关键词：国有企业；企业文化；第一汽车集团；对策 Abstract Enterprise culture is the enterprise in the management process by the formation of the enterprise management philosophy, is the enterprise production and management activity guidance of a kind of idea and action criterion. In todays products renewal pace, the increasingly fierce competition in the market, the enterprise competition under the background of success depends on the overall strength of enterprises, and the enterprise culture as enterprise value concept of a kind of reflect, for the development and growth of enterprises, to adapt and survive fierce competition will take more important role. Now the modern enterprise competition has been deeply to culture level, the culture of competition is more competition. And strengthen enterprise culture construction has gradually been many farsighted entrepreneurs listed as enterprise development strategy and the important content of modern scientific management. As the largest auto enterprise group, the first automobile group company production of continuous in China is the head of the auto industry. In the economic globalization further comprehensive development situation, in the face of the good development opportunity and challenge for realize sustainable development, the first automobile group company is systematically construct advanced enterprise culture system. This article through to the enterprise culture, state-owned enterprise culture definition and content, the state-owned enterprise culture of the development process and the development trend of Chinas first introduced, automobile group company of the enterprise culture is discussed. This paper is divided into four chapters.