【优质】A Service Project Designed to Improve Profit of OK Store.doc

A Service Project Designed to Improve Profit of OK Store Submitted by Liu Xianhui Student ID number W2006A3104J0002 Supervised by Lu Xin A paper submitted in partial fulfillment of the requirements of the degree of Bachelor of Arts The Institute of Online Education Beijing Foreign Studies University June 2009  北京外国语大学网络教育学院 学士学位论文诚信声明 本人郑重声明： 所呈交的学士学位论文，是本人在导师的指导下，独立进行研究工作所取得的成果。论文所涉及的项目为本人亲自负责或者参与实施的项目。除文中已经注明引用的内容外，本论文不含任何其他个人或集体已经发表或撰写过的作品成果。本人完全了解本声明的法律结果由本人承担。 学士学位论文作者签名： 日期：年月日 For many customers, service is everything. If a customer gets a very bad service in a store, he might not go shopping there any more. On the other hand, if a store offers superior service, even if the price is higher, he will usually remain loyal to that store. in today’s business world, the prices of commodity is no longer the only means to improve the competitiveness of shops and services is more and more improtant. Generally speaking, the quality of clothing non-brand-name sold in stores can not compare the quality of brand shops, only in some effect to do service perfect clothing , using a flexible way to gain market strategies for customer service. But the employees in OK Store are still with customers the lack of communication skills, responsibility ,etc. Customer service is originated in a belief: customers are always right. This may not necessarily entirely right, but customers are always customers! This project presents the hypothesis that the customer service of the shop will directly influence the amount of income. More than satisfied service omni-directionally, satisfy customer demands,so as to retain customers. The project design by redecorating store, improve customer shopping environment, understanding the customer’s needs and skills of customer service, We make this the first five months of this year than the turnover of the same period last year increased by 10％, profit up by 15％. This project implementation through the six months of custome