服务外包业竞争力培育探讨.doc

摘 要 摘要：随着经济全球化和新技术革命的进一步发展，服务外包作为跨国公司提高核心竞争力的战略选择得到了快速的兴起，也使世界变得越来越“平”。服务外包是相对于制造外包而言的。制造外包是指在制造业的生产外包，主要是指以加工贸易为主的代工生产。如耐克公司主要负责设计工作，而把生产加工都外包给发展中国家。但是随着国际分工和经济的变化，制造外包已经不能满足世界经济的发展，于是服务外包业兴起了。 在过去的几年里，我国的服务业得到了快速的发展，但与其他发达国家相比，还是存在着一定的距离。我国的服务业主要集中在劳动密集型，缺乏技术，知识方面的服务产业。为发展中国的服务外包业，必须对服务外包业有一个清晰地认识，并应该利用国内外的一切机会，提升我国服务外包业的竞争力。 本文首先阐述了服务外包的概念，类型；服务外包企业的概念和特点以及竞争力的概念，类型和模型。然后根据波特的“钻石模型”，对中国发展服务外包产业的竞争要素逐一进行分析。了解我国服务外包业现在和今后的竞争优势以及不足之处。并在此基础上全面和深入的分析了中国服务外包业缺乏竞争力的原因。最后在借鉴了印度服务外包业的成功经验后，得出要想发展我国服务外包业，必须改善政策和法律制度，培养大量的优秀人才，并打造自己的品牌企业。 关键词：服务外包，服务业，竞争力 Abstract Abstract: Along with economic globalization and the further development of the new technological revolution, the service outsourcing has been quickly development. Because of it can improve strategically choice of company’s core competitive strength and let the world became more and more “balance”. Service outsourcing is relative to manufacture outsourcing. Manufacture outsourcing is production outsourcing in the manufacturing industries, mainly refers to the processing of trade-based foundry. Such as, Nike main duty is design and the production process are outsourced to developing countries. But with the international division of labor and economic changes, manufacture outsourcing have been can’t satisfaction the economic development in the world, so the service outsourcing industry is continue to growing. In the past years, Chinas service industry has been rapid development, but compared with other developed countries, there is still a certain distance. Chinas service industry mainly gathered in labor-intensive, lack of technology and knowledge of the service industry. For the development of Chinas service outsourcing industry, we must have a clear understand of service outsourcing industry, and use every opportunity to improve competitive strength of China’s service outsourcing industry. This paper is describe the concept of service outsourcing; the concept and characteristic of service outsourcing ente