LectureBacisofBusinessLetters.ppt

* * Shipment before MAY 1. 五月一日前装船 (不包括五月一日) Two equal monthly shipments---during June and July. 六、七两月内分两批平均装运 Minimum of each lot to be 500 cases. 每批至少500箱。 报盘术语 Price subject to change (alteration) with or without notice.无论是否事先通知，价格随时变动 * * lesson one basics of business letters商务信函基础 * * Learning Objectives After studying the lesson, you should be able to Know principles of business-letter writing Know parts of a business letter Learn the styles of a business letter Learn some general tips of writing a business letter by studying sample letters * * I. Business Letter-Writing 1. Introduction to Business Letter-Writing Q:What do you think is the importance of business letter-writing? Key Terms: International trade Business correspondence Business negotiation * * II.Principles of Business Letter-Writing 7 “C”s Courtesy 礼貌 Consideration 体谅 Completeness 完整 Clarity 清晰 Conciseness 简洁 Concreteness 具体 Correctness 正确 * * What are the functions of all business letters? 1) To ask for and give a reply to an enquiry(询盘), offer(报盘), order(订单) or complaint(投诉). 2)To keep a record of all the important facts for ready reference. * * Elements of Business Letters and Their Positions in the Letter: Heading Reference Number Date Inside Address Particular Address or Attention Line Salutation Subject Line or Caption ___________________________________________________ ___________________________________________________ ___________________________________________________ Complimentary Close Signature c.c. Postscript Body of the letter * * Full Block Format: 齐头式 Heading Date: ____________ ? Inside Address _________________ _________________ ? Salutation: ? __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ Complimentary Close, Signature Body * * Indented Format: 缩行式 ? Letter