华南理工大学代表队——广州市镐中状元教育有限公司商业计划书—.doc

广州市镐中状元教育有限公司 商业计划书 华南理工大学“赢在中考”代表队 队员：李敬、郭均、陈振杰、钟耀荣 [2013年6月13日] 目 录 第一章：摘要·······················································3 一、公司基本情况 ·····························································3 二、主要管理者情况·····························································4 三、产品与服务描述·····························································4 四、行业及市场·································································5 五、营销策略···································································6 六、财务计划···································································6 七、风险控制···································································6 第二章：公司介绍·························································7 一、公司宗旨（愿景）、目标、核心价值观·········································7 公司简介··································································7 公司战略规划······························································9 第三章：市场分析························································10 一、行业概述··································································10 二、宏观环境··································································11 三、广州地区市场分析··························································14 四、项目的SWOT分析··························································17 第四章：营销策略·······················································17 一、产品规划·································································18 二、定价策略·································································20 三、门店拓展标准·····························································21 第五章：市场计划·······················································22 一、2013下半年至2014上半年市场营销计划····································22 二、VIP顾客增值····························································25 第六章：管理运营······················································26 一、目前公司的组织结构······················································26 二、学员的管理控制··························································26 三、教师队伍的管理控制 二、未