商务英语口语课件之展会.ppt

Trade Fair Welcome to Canton Fair (China’s No.1 Fair)  Notes: 1. turnover成交量 2. Ministry of Commerce商务部 3. China Foreign Trade Centre中国对外贸易中心 4. suspend 暂停 5. weatherglass晴雨表 6. vane风向标 7. pavilion (博览会的)展示馆 8. sound economy稳健的经济发展 9. beneficiaries受益人 Presentation 1.Main functions of trade fairs 2.How to compete for attention at trend fairs? The presentation is around 5 min. You can use PPT List only the important information Main functions of trade fairs 1. Finding agents. 2. Enhancing brand awareness. 3. Introducing new products. 4. Comparing competitors. 5. Expanding present markets. 6. Collecting market information. How to compete for attention at trend fairs? a stand with a unique design Remaining polite, friendly and professional. talking about the use, quality and specifications of the product competitive price offering a proper discount Urging the buyer to act by mentioning that the product is in great demand Words and Expressions 博览会 展厅 参展商 展品 展位 样品 目录 小册子 名片 陈列柜 Roles of situational dialogue in our book Miss Tina Zhang, sales assistant of Sunshine Co.Ltd Mr. Anderson Cooper, sales manager of Silver Brothers Inc Mr. Jason Li, manager of Sunshine Co.Ltd Suggested Procedures of Dialogues Greetings Introducing each other information of product and company Negotiation Farewells Language expression Greetings at trade fairs Good morning! Welcome to our stand. Nice to meet you. What can I do for you? Introducing each other at trade fairs Let me introduce you to Mr. Li, General Manager of our company. I’d like to make a self-introduction. I am Richard, Sales Manager of IBM. What line of business are you in? Information about product and company Won’t you have a look at the catalogue and see what interests you? What about having a look at our samples first? Is there anything in particular you’re interested in? If there is anything I can do for you, please let me know. Have you seen our exhibits? We have been in this line for twe