剑桥商务英语——airline.pptVIP

Jet Blue Offers Budget Travel 飞机场上的较量 Anchor30 months ago, David Nelleman had a very detailed business plan, 130 million dollars and a fair amount of experience starting up low-cost airlines. Today, he’s got a 1.9 million dollar publicly-traded company that’s shaking up the airline industry and breathing a bit of fresh air into airline travel. I sat down with him recently at New York’s JFK Airport, and began by asking him what he was trying to accomplish, with his young upstart Jet Blue. 主播 30个月前，大卫·尼尔曼想出一个周详的商业计划，用1.3亿美元和丰富的经验来创办经济型航空公司。今天，他已经拥有一个价值19亿美元的上市公司，震惊了航空界，给空中旅行带来些许新鲜空气。 我们坐在纽约JFK机场开始了采访，最先问的就是他和他年轻的公司想达到什么目标。 David NeelemanWhat we are trying to do with Jet Blue is what we call, you know, the old adage(格言) is if you build a better mouse trap, people will be packed at your door, and what we try to do is to create the best coach products in the industry. It creates word of mouth, creates people wow it’s amazing, I’m gonna, you know, tell everybody about this. 大卫·尼尔曼我们Jet Blue公司所做的就是实践一句老话，如果你的老鼠夹做得比别人好，上门的人就会络绎不绝。我们努力为航空业创造最好的经济型产品。它树立了口碑，人们为它叫绝，“哇，真令人惊奇，我要告诉所有人。” Reporter From passengers to aviation insiders, to Wall Street analysts, Jet Blue Is the buzz of the airline industry, offering budget travel with a twist. The security of brand-new planes, the comfort of leather seats, the entertainment of free satellite televisions at each seat, all for a discounted price, as much as 65% lower than the competition. CEO David Neeleman insists his cheap but sheik airline has just found smarter ways to please passengers and cut costs. Those seats, leather is easier to clean, and lasts twice as long as fabric. Those planes, they are not just new, but all one model Airbus A-320s which means lower training and maintenance costs. And the live digital TV, well, Neeleman says it’s worth the cost, Passengers love it. Jet Blue only took to the skies in February of 2000, but it has already outperformed its rivals, turning a profit of nearly 40 million dollars in 2001