商务英语Chapter10.pptVIP

Chapter Ten The InterculturalProblems of Business Negotiation Learning Focus学习要点 1.To understand the necessity of Intercultural communication and what culture is negotiations. 了解跨文化交流的必要性及文化的概念。 2.To know how to face the culture gap. 学会如何面对文化鸿沟。 3.To learn the factors influencing intercultural 学习影响跨文化谈判的因素。 4.To learn the steps of successful negotiation. 学习有效地进行跨文化谈判的方法。 5.To read the text extension freely. 熟读拓展课文。 The InterculturalProblems of Business Negotiation Text: The Intercultural Problems of Business Negotiation I. The Overview of Intercultural Communication In recent years，practitioners in a wide variety of fields have realized just how important intercultural communication is for their everyday work. The process of economic globalization means that we cannot function in isolation but must interact with the rest of the world for survival. Intercultural communication is no longer an option，but a necessity. The InterculturalProblems of Business Negotiation Culture is often thought of and composed of the products of a civilization: art music dance，literature，architecture，clothing，foods，and festivals. These are the aspects of culture which can be discovered through the sense and are obvious sources of discussions，delight and comparison. Each person is shaped by a unique combination of inheritance and experience. Individuals who deal with people from other cultures should learn how to improve their performance through improving their communication skills. The InterculturalProblems of Business Negotiation II. What Can We Do with the Culture Gaps Now we have seen that the cultures of the East and the West really distinguish each other a lot. The differences are everywhere. They affect peoples ways of thinking and their views of the world. For example，greeting. Greeting is the first step to form a culture，because people begin to communicate with others. The individuals become a community. The I