商务英语Chapter 2.ppt

Chapter 2 Business Writing and Envelope Addressing  商务书信和书写信封 Learning Objectives: Understand the language characteristics of business writing. Master the styles of business letters. Get familiar with the letter body writing. Learn the ways of designing the envelope addressing. Ⅰ. The Seven Principles of Writing English Business Letters There are seven principles which must be observed in writing English business letters. Since all these seven principles are begun with the letter “C”, we can call them the “ 7C’s”. 1. Consideration 2. Courtesy 3. Clarity 4. Conciseness 5. Concreteness 6. Completeness 7. Correctness 1. Consideration In preparing every piece of information and before taking every step, you must always keep your reader in mind and think about your opposite side. There is an old saying: “Put yourself into the reader’s shoes.” It means that you must always show your consideration for your correspondents. Example: You earn 2 percent discount when you pay cash. We will send you the brochure next month. 就比We allow 2 percent discount for cash payment. We wont be able to send you the brochure this month. 要好。 2. Courtesy When writing to your correspondents, it is necessary for you not only to be polite, but also to be sincere and tactful, thoughtful and appreciative. It is also a kind of courtesy for the tradesmen to answer the letters and the enquiries promptly. Any delay in dealing with the matters is discourteous. Example: We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.　You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May.  3. Clarity The writer should express his aims, ideas and requirements clearly not only by distinct and understandable wordings, but also by correct phrases,