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第十一篇 When Our Eyes Serve Our Stomach
Our senses aren’t just delivering a strict view of what’s going on in the world;
they’re affected by what’s going on in our heads. A new study finds that hungry
people see food-related words more clearly than people who’ve just eaten.
Psychologists have known for decades that what’s going on, inside our head affects
our senses. For example, poorer children think coins are larger than they are, and
hungry people think pictures of food are brighter. Remi Radel of University of Nice
Sophia-Antipolis ,France ,wanted to investigate how this happens. Does it happen
right away as the brain receives signals from the eyes or a little later as the brain’s
high-level thinking processes get involved.
Radel recruited 42 students with a normal body mass index. On the day of his or her
test, each student was told to arrive at the lab at noon after three or four hours of not
eating. Then they were told there was a delay. Some were told to come back in 10
minutes; others were given an hour to get lunch first. So half the students were hungry
when they did the experiment and the other half had just eaten.
For the experiment, the participant looked at a computer screen. One by one, 80
words flashed on the screen for about l/300th of a second each. They flashed at so
small a size that the students could only consciously perceive. A quarter of the words
were food-related. After each word ,each person was asked how bright the word was
and asked to choose which of two words they’d seen — a food-related word like cake
or a neutral word like boat. Each word appeared too briefly for the participant to
really read it.
Hungry people saw the food-related words as brighter and were
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