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Intercultural Communication Studies XXII: 1 (2013) Meihua Lee A Comparative Analysis of Media Representations of Taiwan’s Yami/Tao Aboriginal Peoples Meihua Lee National Chiao Tung University, Taiwan Abstract: Drawing from the theories of media frames and media representations of “Otherness”, the current study intends to appraise how Yami/Tao aboriginal people are represented as “Otherness” and “Self” in the Taiwanese mainstream media and the Yami/Tao ethnic media in Lanyu (Orchid Island). Respectively, the current study intends to examine and compare the differences in media frames of Yami/ Tao aboriginal people by analyzing the content of the reportage from a mainstream Taiwanese newspaper United Daily News, and Lanyu Biweekly , a pivotal Yami/Tao ethnic print medium which launched its first issue in 1985. Methods of content analysis and textual analysis were employed for comparing the national/mainstream and local/ ethnic media that cultivate and influence people’s perceptions of Yami/Tao aboriginal people in terms of their “images” and “culture”. The results indicated that the media frames of mainstream newspaper and local medium differed in terms of “type”, “image”, and “length”. Keywords: Framing, image, intercultural communication, otherness, representations, Yami, Tao, Lanyu, Orchid Island 台灣主流媒體與蘭嶼在地媒體所再現之雅美/達悟族群文化 李美華 台灣國立交通大學 摘要：本研究採用內容分析方法探討蘭嶼原住民（雅美人/達悟人）在台灣主 流媒體《聯合報》與蘭嶼在地媒體《蘭嶼雙週刊》中的形象建構。本研究分 析包括「報導字數」、「報導類型」、「報導主題」、「消息權威」、「報 導語氣」、「外表形象」、「人格特質」、「整體形象」、以及「族群關係 形象」等類目；希冀透過縱貫與橫斷的研究方法，探討與比較台灣主流媒體 與蘭嶼在地媒體如何再現蘭嶼原住民形象；並藉由類目分析的結果，探討台 灣主流媒體與蘭嶼在地媒體在報導雅美/達悟族群形象方面的脈絡演變。研究 結果顯示，《聯合報》與《蘭嶼雙週刊》報導主