康师傅控股有限公司战略变革研究本科设计.doc

作 者专业教授 康师傅控股有限公司战略变革研究 摘要：战略变革是企业战略管理的核心,它强调企业应随变化的环境,或对未来的预期而对自身的定位、方向作适应性的调整,并进一步改变企业资源的配置。本文通过对康师傅控股有限公司成长历程的梳理和战略变革的分解,从宏观环境、产业结构、等方面总结了其战略变革因素,分析出往往在产业环境行将变化之时,在国家有关产业政策即将颁布前的那一瞬之际进行惊险一跃。同时,实证分析了康师傅控股有限公司战略变革实施的策略和措施,在分析其实施路径的基础上总结出康师傅控股有限公司破和立、人和物、软件和硬件、内部和外部相互协调、动态平衡的战略变革实施路径。在文章最后对康师傅正在历经的变革风险和风险防范建议做了分析。本文研究的目的是通过对康师傅这一典型企业的战略变革案例进行分析和一般性总结。康师傅控股有限公司 战略变革 变革路径Research on strategic change of Kangshifu?Holdings Limited Abstract： Strategic change is the core of enterprise strategy management, it emphasizes that enterprises should change with the environment, or adaptive expectations for the future and positioning, the direction of the adjustment, and further change the enterprise resource allocation. Decomposition based on the Kangshifu Holdings Limited growth history and strategic change, from the macro environment, industry structure, the new entrants into the potential threat has been summed up its strategic transformation factors, analysis of the Kangshifu?Holdings Limited group often in industrial environment will change, breathtaking leap in that instant the relevant state industrial policies the promulgation of the occasion. At the same time, an empirical analysis of the strategies and measures to implement the strategy change Kangshifu Holdings Limited, based on the analysis of the implementation of path sums up strategic change Kangshifu Holdings Limited of destruction and construction, people and objects, the software and hardware,internal and external coordination, implementation of the dynamic balance of the path. To do the analysis in the transformation of risk and risk prevention recommendations at the end of this paper, Tingyi is experienced. The purpose of this study is to analyze and summarize the general case of strategic change to master this typical enterprises. Keywords：Kangshifu?Holdings Limited Strategic change Change path 目录 摘要： I 目录 II 1 绪论 1 1.1 研究的背景 1 1.2 研究的意义 1 1.3 研究的内容 2 1.4 研究的方法 2 2 战略变革理论研究现状 3 2.1 国外研究现