手机电脑两用U盘营销策划书.doc

第五届市场营销大赛 营销 题目:  参赛队长姓名：?????? 系班别：???  参赛队员姓名联系方式? ??????? ????????? 目录 1.0 I.?市场分析 ………………………………………………………………………………………………..3 2. 市场现状和策略…………………………………………………………………………………………………….4 3. 主要竞争对手及其优劣势……………………………………………………………………………………. 4. 营销外部环境分析……………………………………………………………………………………………….. 1) 经济环境……………………………………………………………………………………………………. 2) 法律法规……………………………………………………………………………………………………….. 3)?成 4)?竞争……………………………………………………………………………………………………………………?5)?技术……………………………………………………………………………………………………………………??????????? 6)?社会因素…………………………………………………………………………………………………………??????? 5.?内部环境分析…………………………………………………………………………………………………………??????????? 1)?优势………………………………………………………………………………………………………………………??????????? 2)?劣势………………………………………………………………………………………………………………………??????????? 3)?预期变化………………………………………………………………………………………………………………?II.?营销策略……………………………………………………………………………………………………………………??????? 1.?营销目标/预期效果………………………………………………………………………………………………??????? 2.?目标市场描述…………………………………………………………………………………………………………??????????? 1)?识别特征……………………………………………………………………………………………………………??????????? 2)?独特的需求、态度和行为……………………………………………………………………………………??????? 3.?市场定位……………………………………………………………………………………………………………………??????? 4.?营销组合描述……………………………………………………………………………………………………………??????????? 1)?产品/服务………………………………………………………………………………………………………………??????????? 2)?分销……………………………………………………………………………………………………………………??????????? 3)?定价…………………………………………………………………………………………………………………??????????? 4)?促销……………………………………………………………………………………………………………………?III.?行动策划案……………………………………………………………………………………………………………??????? 1.?制定活动步骤…………………………………………………………………………………………………………??????????? 1)?职能…………………………………………………………………………………………………………………??????????? 2)?具体安排……………………………………………………………………………………………………………??????????? 3)?预算………………………………………………………………………………………………………………………??????? 2.?评估流程…………………………………………………………………………………………………………………??????????? 1)?成功的依据………………………………………………………………………………………………………..??????????? 2)?收集成功依据的方法………………………………………………………………………………………… I.?