色彩在店铺陈列中的应用论文.doc

惠州学院 HUIZHOU UNIVERSITY 毕 业 论 文（设 计） 中文题目： 色彩在服装店铺陈列中运用 英文题目： the application of color in the clothing store layout 姓 名 学 号 专 业 班 级 指导教师 提交日期 2014/11/4 教务处制 色彩在服装店铺陈列中应用 服装设计与工程 惠州学院服装系 广东 惠州 516007 摘要 服装商品陈列色彩设计是以色彩为中心,结合商品陈列方法对服装商品进行色彩排列组合创造出既符合服装品牌风格又符合流行趋势的色彩形象,服装商产品陈列设计是体现视觉营销的重要手段。本论文论述了以下几个方面的内容:一、服装商品陈列的色彩构成特点和规律。二、探讨了服装商品陈列中的色彩表现技巧和色彩陈列方法。三、从审美和视觉营销的角度来设计服装商品陈列的色彩。通过以上论述,探讨了色彩理论与服装陈列的相结合,运用艺术设计、视觉传达、商业空间规划、营销美学的理论研究和探讨服装展示设计的理论及其所体现的文化内涵,运用色彩的基本理论具体分析研究服装展示设计所体现的审美特征，深入探讨了陈列色彩在服装店铺陈列中的应用。 关键词:陈列 色彩 服装店铺 Abstract Clothing display color design is the color as the center, in combination with merchandising methods for colour combination to create the clothing products conform to the clothing brand style and conform to the trend of color image, its garments products on display design is an important means of visual marketing. The content of this paper discusses the following aspects: first, clothing color composition characteristics and regularity of goods on display. Second, discusses the apparel merchandising performance skills of the color and color display method. Third, from the perspective of aesthetic and visual marketing design clothing display colors. Through the above, this paper discusses the combination of color theory and clothing on display, the use of art and design, visual communication, commercial space planning, marketing aesthetics theory study and exploration of the clothing display design theory and embodies the cultural connotation, by using the basic theory of color concrete analysis reflect the aesthetic characteristics of clothing display design, display was discussed the application of color in the clothing store layout. Keyword:?display color clothing stores 目录 1前言 5 2色彩的基本原理 5 2.1色彩的三要素