论文浅谈中小型企业文化建设.doc

浅谈中小型企业文化建设 摘 要 随着全球经济的发展，企业文化建设将成为21世纪企业管理发展的趋势，与此同时，国外越来越多的企业意识到企业文化的重要作用，也开始加强对企业文化的研究及对其建设的探索。而我国在企业管理方面对企业文化的认识较晚，还处于起步阶段，中小型企业由于资金、规模等原因对其自身文化建设的认识较大型企业更浅，重视程度也不言而喻。中小型企业应注重建设其对应的企业文化，方能在竞争日益激烈的环境中立于不败之地。 本文将主要侧重于对中小型企业文化建设存在的不足进行分析和对相应对策进行描述。首先，本文将介绍企业文化在企业管理中的重要作用，并且简述企业文化建设对中小型企业建设、发展的重要作用。其次，本文将具体分析中小型企业文化建设中存在的问题，并且简要分析问题背后的原因。最后，本文将针对中小型企业文化存在的问题进行相应对策研究，归纳总结。 关键词：中小型企业，企业文化，文化建设 The Enterprise Cultural Construction of the Small and Medium-sized Enterprises Author： Tutor： Abstract With the global economic development, the enterprise culture in the 21st century will be the management of development trend. Meanwhile, more and more enterprises are becoming aware of the enterprise culture, also began to enhance of enterprise culture research and exploration for the construction. And, the enterprise management, in corporate culture of late, is still at an elementary stage, small and medium-sized enterprises as the capital, scale and other reasons for its own cultural construction of a large enterprise more shallow, which is self-evident. The small and medium-sized enterprises should pay attention to the development of enterprise culture; the environment of competition is fierce. The main focuses on the construction of small and medium-sized enterprises insufficient to analyze and describe. Firstly, article will introduce the culture of enterprise management as an important role in building enterprise culture, and account for small and medium-sized enterprises as an important role. Secondly, the concrete analysis the question of the small and medium-sized enterprises cultural, and brief analysis of causes. Finally, solvimg the problem in detail and summarizing. Key words: Small and Medium-sized Enterprises, Enterprise Culture, Cultural Development 目 录 一、绪论 1 （一）课题研究背景及目的 1 （二）国内外研究现状 2 （三）课题研究方法 3 （四）论文研究框架 3 二、企业文化建设相关的理论分析 4 （一）企业文化的概念 4 （二）企业文化建设的重要性 5 （三）企业文化建设的影响因素 6 三、中小型企业文化建设中存在的问题分析 7 （一）无文化现象 7 （二）许多企业存