越是民族的，越是永恒的—浅析舞剧《清明上河图》的海外传播策略.doc

越是民族的，越是永恒的 ——浅析舞剧《清明上河图》的海外传播策略 目录 绪论················································ 一、选题背景··········································· 二、选题意义··········································· 三、研究方法··········································· 第二章 舞剧《清明上河图》概述······························ 一、浓厚的传统文化····································· 二、中西文化的融合····································· 三、国内外巡演历程····································· 舞剧《清明上河图》演出推广·························· 一、借势中国元素······································· 二、整合多方资源······································· 三、进行有力宣传······································· 四、打造品牌效应······································· 第四章 中国舞剧——繁华背后的隐忧·························· 一、创作繁荣 精品不多································· 二、包装显赫 底蕴不足································· 三、投资巨大 回报不丰·································· 第五章 中国传统文化海外传播启示 ··························· 一、挖掘民族内涵 打造艺术精品························· 二、依托国际平台 整合传播媒介·························· 三、制定传播策略 促进文化交流·························· 结语 ······················································ 参考文献··················································· 附录······················································· 摘 要 【关键词】 清明上河图；中国传统文化；舞剧；国际化传播 “中国文化走出去战略”是中国根据国家发展的整体利益、塑造中国形象、顺应全球经济和文化发展规律而提出的一项综合性的国家战略。随着中国国力的提升，实施中国传统文化走出去战略，既有着中国传统文化复兴的时代背景，又有着重要的现实意义。 本文以舞剧《清明上河图》在肯尼迪艺术中心的上演为切入点，通过对中国传统舞剧中具有代表性的作品在国际巡演中的推广策略分析，创新性地对西方文化视野中的中国传统文化传播进行了研究，希望在塑造国家形象、促进中外文化交流方面提供经验借鉴。 ABSTRACT 【Key word】 《Riverside scene at Qingming Festival》； Chinese traditional culture；ballet International communication The strategy of Chinese culture going out is based on the overall interests of national development, shaping the image of China, comply with the made in response to global economic and cultural development of a comprehensive national strategy.As Chinas national strength enhancement, implementation of Chinas traditional culture going s