英美知名产品概述.ppt

Some well-know products or brands in the UK and USA 英美一些知名品牌 Burberry Burberry-Iconic Luxury Brand Est.1856.Burberry include menswear,womenswear,coats,dresses,shoes,accessories,bags,scarves,beauty and fragrance. 博柏利是成立于1856年的英国经典奢华品牌。包含时尚男装、女装、大衣、连身裙、鞋款、配件、包款、围巾、美妆与香氛 。 BURBERRY Burberry Group plc (LSE: BRBY) is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. The company has branded stores and franchises around the world, and also sells through concessions in third-party stores. It runs a catalogue business and has a fragrance line. HM Queen Elizabeth II and HRH The Prince of Wales have granted the company Royal Warrants. Burberrys trademark products are its fashionable handbags and exclusive fragrances. The Creative Director is Christopher Bailey. 博柏利 博柏利是极具英国风格的奢侈品牌，其多层次的产品系列满足了不同年龄和性别消费者需求，公司采用零售、批发和授权许可等方式使其知名度享誉全球。博柏利创办于1856年，是英国皇室御用品 。过去的几十年，博柏利主要以生产雨衣，伞具及丝巾为主，而今博柏利强调英国传统高贵的设计，赢取无数人的欢心，成为一个永恒的品牌。 Recent history Burberry was an independent company until 1955, when it was taken over by Great Universal Stores (GUS). Burberry Group plc was initially floated on the London Stock Exchange in July 2002.GUS divested its remaining interest in Burberry in December 2005. In 2006 Rose Marie Bravo, who as Chief Executive had led Burberry to mass market success, retired. Burberry store (red brick building) in the Dupont Circle neighborhood of Washington, D.C. A ladies Burberry handbag in the companys trademarked check patternBurberry currently have over 70 shops worldwide. NIKE Nike brand was established in 1972.It was founded by Bill Bower man and Phil Knight .In less than forty years, it goes beyond brands Adidas， Puma， Converse, to be the worlds biggest sports company. 耐克 NIKE是全球著名的体育用品品牌，中文译为耐克。该公司总部位于美国俄勒冈州Beaverton。该公司生产的体育用品包罗万象：服装，鞋类，运动器材等等。 COACH BOWERMAN: