Marketing评估微软新产品进入中国的变量.doc

Microsoft Corporation 15700 NE 39th St Redmond, WA 98052 USA Mr. Gates Microsoft Corporation 15700 NE 39th St Redmond, WA 98052 USA Dear Mr. Ballmer Attached is the report you request on 14 May analyzing the viability of the business opportunity. We have done a lot of research on making our marketing plan. The report provided details on the processes that we analyzing the viability of the business opportunity and the recommendations how we can improve our products. Our report proved that the China market is suitable for Microsoft to enter into. And Microsoft needs to take advantage of the good environment around it. Microsoft Cooperation has more advanced technologies than the other competitors so that there are seldom competitors can defeat Microsoft. However, as a big firm, Microsoft needs to undertake more sociality responsibility to feedback the society. We have analysed the variability through 7 aspects to decide if Microsoft has the advantages to compete with other firms. We have made out a lot of advices in the report for Microsoft to adapt to the situation. We discuss these points in detail in the report. Preparing the report has been valuable and challenging. If you have any question, you can discuss the question with me and I will give a satisfying answer. Yours sincerely Zhou Xiangnan A REPORT ON assessing the viability of the business opportunity of MICROSOFT, 2012 Prepared for: Mr. Ballmer Submitted: 14 May, 2012, Prepared by: Zhou Xiangnan Summary This report was commissioned by Mr. Ballmer to assess if the China’s environment is suitable for Microsoft Cooperation’s new product to enter into the market of China. The purpose of this report is to help the management in estimating the viability of the business opportunity when Microsoft Corporation intends to sell the Windows 8 operating system in the new market of China. This report provides an assessment of the varieties of environment of China and it also refers to some findings and potential imp