millennialmedia：2014年8月全球智能手机设备报告.pdf

Spotlight on Latin America millennial media’s August 2014 T H E M O B I L E D E V I C E I N D E X Executive Summary Methodology This special Mobile Mix report focuses on the Latin American mobile device market on the Millennial Media platform. With Brazil hosting the 2014 World Cup and the 2016 Summer Olympics, there is increased global attention on this growing region from sports fans, tourists, business, and advertisers. This report highlights the mobile device characteristics of the region, how Latin American mobile users engage with their devices, and how mobile developers and brand advertisers can optimize their strategies in the region. From Mexico down to Argentina, and stretching to the Caribbean, the Latin America mobile market represents a diverse and evolving group of mobile consumers. Some of the major findings from this report: Smartphone adoption in Latin America has high long-term growth potential. While 19% of the population in the region currently owns a smartphone, this is expected to grow at an average of 29% a year through 2017, 7x the growth rate of mobile phone users. As a result of this growth, mobile advertising spend in the region will follow suit, and is expected to grow at an average of 73% a year through 2017. Argentina will see one of the highest increases in mobile ad spend, 119% a year, followed by Brazil and Mexico. Android rules the region. 72% of impressions on our platform from Latin America are from Android devices. Some countries, such as Chile, Argentina, and Mexico show above average Android impressions. Venezuela, Ecuador, and the Dominican Republic all show above average iOS impressions. What it means for: Brands/Adve