the 2016 ces report.pdf

2016 From your friends at CES 2016 snapshot the event the social buzz 170,000 3,221,600 total attendees total mentions, worldwide +6% vs. last year +11% international 2.47 million square feet of event space +12% vs. last year 3,800+ exhibitors major categories this year connected home drones bots connected connected cars drones, bots world photography non-traditional connected self cameras VR 360º startups CES evolution entertainment photography fringe tech eureka park streaming video Three takeaways for marketers: • Connected World – Consumer Expectations Rising: As our homes, cars and devices all become seamlessly connected, consumer expectations for a brand’s accessibility and ease of use will increase, too. If a product or service isn’t where and how people expect it to be, the brand will likely see some friction and frustration. Marketers should embrace technology to increase positive brand perceptions, experiences and subsequent consumer conversations. • Photography Entertainment – Making Magic: Just as GoPro made video viewing more compelling, so too will 360º technology. Brands are poised to be at the forefront of providing millions with their first taste of this innovative technology. And, where fitting, marketers should push to use utilize this new medium to position their organizations as modern and first to market. • Startups – A Mutually Beneficial Moment: Startups are presenting themsel