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Having Trouble with Your Strategy?Then Map It. By Robert S. Kaplan and David P. Norton Agenda Introduction Overview Discussion The Optimal Control Solution Conclusions Introduction A workforce needs clear and detailed information to execute a business strategy successfully. Until now , there have not been many tools that can communicate both an organizations strategy and the processes and systems needed to implement that strategy. But Kaplan and Norton, the creators of the balanced scorecard, have adapted that seminal tool to create strategy maps. Overview Robert S. Kaplan and David P. Norton’s, The Balanced Scorecard: Translating Strategy into Action (Harvard Business School Press, 1996) Balanced scorecard, which measures a company’s performance from four major perspective: Financial Customer Internal process Learning and growth Strategy map show the cause-and-effect links by which specific improvement create desired outcome. Strategy map that enables organization to clarify their vision and strategy and translate them into action. Discussion What is Balanced Scorecard What is Strategy Map? Why Strategy Map? What is Balanced Scorecard? A management system (not only a measurement system) It translate vision and strategy into action. It provides feedback around both the internal business processes and external outcomes. What is Strategy Map? Strategy maps show how an organization plans to convert its various assets into desired outcomes. Companies can use the template here to develop their own strategy map, which are based on the balanced scorecard. The template of Strategy Map Why Strategy Map? To understand how organizations create value in the information age, we developed the balanced scorecard, which measures a company’s performance from four major perspectives: financial, customer, internal process, and learning and growth. The Optimal Control Solution Case study (Mobil North American Marketing and Refining ;NAMR) Mobil’s Balanced Scorecard Strategy Map